Struggling to Sell? January Could Be the Fresh Start You Need
The start of a new year is often a time for fresh goals and big decisions. For many, that includes moving home. In fact, January is one of the busiest months in the property calendar as buyers who’ve made their decision over the Christmas break start searching in earnest.
If your home is already on the market—and has been for some time—you may feel like you’ve missed your moment. But now could actually be the perfect time to refresh your listing, shake things up, and finally secure a buyer.
At Alasdair Morrison & Mundys, we work with sellers across Newark and Southwell to ensure their homes stand out in a competitive market. Here are our top strategies to boost interest in your property this January.
1. Refresh Your Property Photography
First impressions matter—especially online. If your current listing photos are outdated, lack impact, or don’t show your home at its best, it may be time for a re-shoot.
Consider:
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Reordering the images to give a fresh look
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Updating seasonal décor or staging
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Hiring a professional to enhance lighting and composition
Great images get clicks—and clicks lead to viewings.
2. Rework Your Property Description
Your listing description should inspire and engage. It’s not just about the number of bedrooms or square footage—it’s about selling the lifestyle your home offers.
Ask yourself:
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Does your description highlight your home’s unique features?
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Does it tell a story or feel flat?
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Would you book a viewing based on it?
If not, it’s time to rewrite. Our team at Alasdair Morrison & Mundys can help craft compelling, locally focused listings that connect with buyers emotionally and practically.
3. Review Your Asking Price
Pricing is critical. If newer, similar homes in Newark or Southwell have come to market at lower prices, your listing may feel out of step.
You don’t always need to slash your price dramatically. Sometimes a small reduction can:
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Trigger alerts on property sites like Rightmove and Zoopla
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Reignite interest from previous viewers
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Open your property up to a new band of buyers
Before reducing your price, have an honest conversation with your estate agent. At Alasdair Morrison & Mundys, we’ll provide a current market revaluation and guide you on what’s realistic.
4. Consider Changing Agents
If you feel your current agent isn’t doing enough to promote your home—or if your listing feels tired and stagnant—it might be time for a change.
Switching to a new agent like Alasdair Morrison & Mundys means:
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A fresh set of marketing materials
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New property portals and networks
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Renewed enthusiasm and strategy
We’ll take a proactive approach to reposition your property for success.
5. Make the Most of January Momentum
Many people assume spring is the best time to sell, but January offers motivated buyers, less competition, and a chance to get ahead before the market floods.
Whether you’re upsizing, downsizing or relocating, there’s no better time to refresh your sale strategy and make your home stand out.
Let’s Talk
If you’re based in Newark, Southwell, or the surrounding areas and want honest, practical advice on getting your home sold, our team is here to help.
Click here to contact us or request a FREE valuation
Let 2025 be the year you move forward—with the right guidance, marketing, and expertise behind you.